What is changing, and what to do about it
Short, useful news and practical guides for business owners, service providers and job seekers, on AI, search, marketing, business technology and hiring.
Latest news
Short updates with what each change means and what to do next.
Google brings ads into AI Mode in India, Kenya and eight more markets
Google is now showing ads inside AI Mode in 10 new markets, and says AI Mode earns less per search than classic results. Here is what it means for your marketing.
Read the updateAI Overviews now appear on most Google searches, but few people click
Reports say AI Overviews now show on about 80 percent of Google searches, while one small study found a click rate under 1 percent. What business owners should do.
Read the updateGoogle Business Profile adds a WhatsApp button and a new home screen
Google is rolling out a new Business Home, testing better performance reports and showing WhatsApp buttons in local results. A quick checklist for local businesses.
Read the updateGoogle's September 2026 spam update has finished rolling out
Google's September 2026 spam update, which ran in two phases, completed in October. If your traffic dropped in that window, here is what to check.
Read the updateAI and search
How ChatGPT, Gemini and Google are changing the way buyers find and choose businesses.
Google brings ads into AI Mode in India, Kenya and eight more markets
Google is now showing ads inside AI Mode in 10 new markets, and says AI Mode earns less per search than classic results. Here is what it means for your marketing.
Read the updateAI Overviews now appear on most Google searches, but few people click
Reports say AI Overviews now show on about 80 percent of Google searches, while one small study found a click rate under 1 percent. What business owners should do.
Read the updateHow to get your company recommended by ChatGPT
When buyers ask ChatGPT for a recommendation, it names three or four companies. Here is what decides which ones, and what B2B firms can do about it.
ReadMarketing and growth
What is working right now for B2B and service firms, with numbers, not hype.
Google Business Profile adds a WhatsApp button and a new home screen
Google is rolling out a new Business Home, testing better performance reports and showing WhatsApp buttons in local results. A quick checklist for local businesses.
Read the updateGoogle's September 2026 spam update has finished rolling out
Google's September 2026 spam update, which ran in two phases, completed in October. If your traffic dropped in that window, here is what to check.
Read the updateRefresh before you publish: why updating old pages beats writing new ones
On one B2B site, refreshed pages moved from position 35 to 23.7 in 90 days while untouched pages barely moved. Here is the refresh process we use.
ReadBusiness technology
IT, cybersecurity, automation and the tools small and mid-sized firms actually use.
Hiring and careers
Skills in demand, hiring trends and practical career advice for job seekers.
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The biggest changes in AI, search, marketing, business technology and hiring, with what to do next.