Google Business Profile adds a WhatsApp button and a new home screen
Google is rolling out a new Business Home, testing better performance reports and showing WhatsApp buttons in local results. A quick checklist for local businesses.
What happened
Several changes to Google Business Profiles were reported in the past month. Google is rolling out a new Google Business Home for owners, is testing more detailed performance reports, and is expanding AI powered messaging. A WhatsApp button has also been seen in the local panel, and Facebook Messenger links were added. Review appeals, however, are delayed again.
Why it matters
For local and service businesses, the Google profile is often the first thing a buyer sees, before the website. Messaging buttons make it easier for people to contact you straight from search, but only if your details are complete and someone replies quickly.
What to do
- Log in to your Google Business Profile and check that hours, services and photos are up to date.
- Turn on messaging if it is available to you, and decide who replies and how fast.
- Reply to recent reviews, good and bad, since appeals for unfair reviews are slow right now.
Sources
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